- Nothing
But Net by Michae Campbell ISBN: 1930336047;
(August 15, 1999)
Editorial Reviews
Book Description
"How I Generated $750,000 In Internet Revenues With Virtually
No Advertising Costs"
How one entrepreneur took a cell phone company and made it a
hit record on the Internet through innovative serach engine strategies,
systematizing the proces to make sales thorugh "gateway"
pages put on auto-piolot.Look at what you'll discover:
- -The past, present and
future of internet marketing. You'll be prepared to jump in and
meet future challenges head on. You'll find out where the customers
are going and know how to get there first. I'll show you how
to set up an internet product or service to solve their problems
and supply their needs.
- -How to choose keywords
and domain names. You'll know exactly how people use the internet.
Which search engines they use and what words they are most likely
to type in when looking for a product or service just like yours.
- -Amazing web pages that
search engines love. How to use page titles, meta tags, paragraphs
and links that rocket your site to the top positions in search
engines. Secret formulas so powerful that you'll get "found"
ahead of, and instead of, your competition.
- -Tactics for using search
engines to your advantage. Turn your home page into a secret
weapon that funnels enormous amounts of qualified traffic to
the rest of your web site.
- -How to create killer
"hook" pages or "doorway" pages while avoiding
search engine "turn offs" in the process. Plus you'll
get my proven strategies for announcing web pages and getting
them to stay in the search engines.
- -How to set up and use
tracking systems for the greatest success. How to set up a sales
database. How to track which web site pages have been announced
to what search engines.
- -Know exactly how well
your sales letters and special offers are working. How to mine
the gold from within your own web site statistics.
- -How to advertise to the
newsgroups. Announce your pages to the old guard of the internet
without getting flamed. Using coupons and traditional advertising
gimmicks for added incentive. How to write effective newsgroup
announcements while at the same time maximizing your "findability"
and sales potential.
- -Banner advertising. Find
out the most effective places to put banners. Learn the pros
and cons of free banner advertising programs. Find out how to
determine if paid banners on major search engines are worthwhile
investment.
- -Discover the types of
banner designs that generate click throughs and make sales.
- -Effective use of email
for electronic direct marketing. How to harvest targeted email
addresses without spamming.
- -Discover the secret tools
and formulas I use for writing sales letters. How to merge sales
letters with the information in the sales database. How to personalize
each sales letter. Using stock responses to manage mountains
of email. Plus how to use order confirmations to start lifetime
relationships with customers.
- -Successful online shopping
conditions. Find out how to condition people to buy. Discover
web site layouts and designs that sell. How to write like a pro
and use typography to your advantage, just like they do in printed
catalogs. How to build confidence and trust on every page.
- -Techniques for toll free
order lines, online order forms and accepting credit cards over
the internet.
- -Favorite strategies for
generating return visitors. How to make your web site a destination
or community. How to make visitors generate content for your
site. Methods to make content appear fresh daily or evergreen.
Using online databases and interactive forms to create relationships
and make sales. How to invert your database, turn it inside out
and explode web site traffic in the process.
- From the Author
Here's how my new internet marketing book "Nothing But Net"
will make you money...
- I've put together an informative
web site, on how to build web sites. I've helped put together
university level courses. I've spoken at lectures and given seminars.
But still the same old questions keep popping up. How do I get
top search engine positioning? How do I know what people are
actually searching for? Should I advertise in the newsgroups?
What about direct email marketing? How do I set up an online...
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